Globe myBusiness and Wunderman Thompson (rock n’) roll out the first Facebook Live commercial in the Philippines
With more than 35 million Filipinos actively surfing the web on their smartphones, digital-savvy users have grown accustomed to seeing bumper ads and branded posts online. But, together with Facebook Philippines, Globe myBusiness took it up to 11 with the launch of Gig Para Kay Mang Slash – the Philippines’ first-ever live video ad.
The equal parts advertisement and one-shot music video tells the epic beginnings and business downfalls of Mang Slash, a visionary musician and guitar-maker whose marketing tactics are somewhat less inspired.
When the usual flyering and price-offs fail to draw in the expected crowds of buyers, Mang Slash even gets his long-time customers, the fictional Itak Band, to help promote his custom guitars at their gigs – all to no avail.
At his lowest point, Mang Slash finally discovers a more efficient way to reach his business audience by going digital. He’s now able to create, promote, and charge his Facebook ads – even sans credit cards – with Globe myBusiness ThePlan.
While the story of Mang Slash is decidedly dramatized, it echoes the usual struggles of Filipino entrepreneurs and drives home the urgent need for digital transformation. This is precisely why Globe myBusiness has continuously ramped up its efforts to support SMEs via technology and communications.
Globe myBusiness aims to be the trusted partner of local SMEs. By educating them on the relevant technologies needed for business growth, and providing customizable innovative solutions for ease of operations, they can help the country’s hardworking pioneers create their success.
CEO – Golda Roldan
Executive Creative Director – Brandie Tan
Client Services Director – Kathy Tambunting
Group Account Director – JM Miranda
Account Manager – Jacq Seneta
Executive Planning Director – Pam Garcia
Senior Digital Strategist – Jason Ty
Junior Digital Strategist – Rianne Geronimo
Creative Director – Javey Villones
Art Director – Javey Villones, Jess Miraña
Copywriter –Niño Gupana, JB Tapia, Paolo Jose
Illustrator – Geoff Estevez, Michael Gonzales, Christopher Cristobal
Multimedia Artist – Aldrin Alejandro, Nadine Cabangon, Mico Laeno, Val Medina
Social Media Director – Ade Magnaye
Senior Media Manager – Anina Abola
Broadcast Producer – Tria Sordan
Broadcast Producer – Cat Sy
Director – Quark Henares
Executive Producer – Kath Sison
Assistant Director – Kristi Gallaga
Product Design – Whammy Alcazaren
Caster – Geneive Mercado
Piano/Arranger – Teddy Katigbak
Guitar – Mike Villegas
Bass – Angelo Villegas
Drums – Rickson Ruiz
Vocals – Daryl Reyes
Client: Globe myBusiness
Derrick Heng – Sr. Adviser for Globe myBusiness
Ces Porto – Globe myBusiness Marketing Head
Anne David – Globe myBusiness Segment Head,
Gaile Guevara – Marketing Services Head,
Faith Salazar – Content Marketing Manager
Markee Dela Cruz – Media Manager
Isa Suarez – PR, Events and Partnerships Manager