gyro has appointed Theophilues Tan as Executive Creative Director to lead the expansion of its offerings across the APAC region.
With the appointment, Tan (pictured) will oversee a strong team of B2B integrated creative specialists and focus on delivering even bigger impact integrated solutions for clients seeking innovative opportunities to address their dynamic business needs.
Tan brings with him 15 years’ experience in the advertising industry, having worked across a variety of multinational agencies including BBDO Singapore where he was last its Group Creative Director. Tan carries a strong track record in launching successful regional and national level campaigns and has been actively involved in industry programmes seeking to nurture and grow the next generation of creative minds in Singapore.
Laura Bell, Managing Director of gyro Singapore said, “Our vision for the agency is to change expectations when it comes to the B2B landscape. To do this, we need people with a fresh perspective and passion to achieve greater heights; making Theo the perfect man for the job. Theo’s passion and eye for ideas will be pivotal in transforming our offerings to our B2B clients across the region as they navigate the ever-demanding business landscape. We have a strong team in place and real energy in the building, so I’m thrilled for Theo to take on this role and continue leading us into the next chapter.”
Tan takes over the helm from Mark Chung, who is stepping down from the role as ECD for personal pursuits. Chung said, “I’ve had a great run at gyro and am proud of the creative team and the work we have produced over the years. I’m happy to hand over the creative reigns to Theo who will no doubt be instrumental in driving creative excellence at gyro.”
Tan added, “gyro has been making remarkable waves with its approach in the B2B game. I am therefore excited to take on this role to continue delivering creative business solutions that will further revolutionalise our B2B edge. I am delighted to be working alongside a powerful creative team and look forward to exceeding expectations with our creativity and creating an even bigger impact in the region.”