72andSunny Singapore has bolstered its strategy team with the hire of Jaclyn Lee as Strategy Director.
Lee (pictured) joins from Wunderman Thompson where she was Planning Director on Friso and the Singapore Bicentennial accounts. She has also held Planning Director roles at Isobar and BBDO Singapore, leading strategy across Southeast Asia and global markets for brands including Visa, HP, Fonterra, Uniqlo and a number of Government departments.
“Jaclyn is a 21st century strategist, who understands how brands flex in a modern business and communications ecosystem. As a modern creative agency, we can’t wait for her to join us as we grow with our clients in the region,” said Ida Siow, Executive Strategy Director, 72andSunny Singapore.
“When I first met 72andSunny, I was struck by their unique and fresh perspective towards building an agency model of the future. That, and their sharp focus on a people-first culture that embraces diversity, convinced me that they have built something special which I’d love to be a part of,” said Lee.