Dentsu Aegis Network Hong Kong promotes Katheryn Lui to Group Head of Strategy

This newly created role recognises the industry’s growing needs for integrated solutions and reflects the network’s commitment to drive strategic synergy at group level.

Lu (pictured) joined the network in 2013 to lead the Strategy and Social teams at Isobar Hong Kong. Her career has seen her consistently delivering award-winning work for high-profile clients including Audi, Marriott International, Estée Lauder Group, and Hong Kong Disneyland. Having lived and breathed Marketing and Advertising for more than 18 years in Australia, Hong Kong and China, Lui has accumulated multidisciplinary experience across a spectrum of verticals, from Luxury, Beauty and Travel to Finance, FMCG and NGOs.

Her continuous progression has led to her current role at Isobar – Head of Consulting Practice, where she is responsible to drive experience-led transformation solutions for clients. Stepping up to the group level, Lui’s remit has now expanded to elevate the network’s strategic agenda, reformulate the planning framework and business roadmap to accelerate the network’s integration and success. “I’m delighted to see Katheryn’s growth within the group. Her energy and strong pedigree in strategic thinking will enhance our integrated business solutions offering to our DAN network clients.” said David Jessop, Managing Director, Isobar Hong Kong.

“Innovation is our answer to change. We are redesigning the way we work and service our clients. We already have expertise in Data, Creativity and Technology sitting in our brands. It is our focus to further sharpen our shared capabilities and offering, become more strategic and agile in ways we work and deliver. Katheryn’s background and skillset contribute perfectly towards this goal, and I’m excited to have her in the team shaping our future.” said Pauline Chu, CEO Dentsu Aegis Network Hong Kong.

“Brands want agencies to tackle wider business challenges, and our integrated model is designed to lead the change and transformation journey with clients.” said Lui, “We’re a dynamic network combining the power of people and intelligence, primed to be innovative and collaborative and unified by a common vision. That vision is to deliver human-centred thinking to uncover new ways to grow, evolve and build businesses and brands.”