Every Pride Parade in the Philippines, anti-LGBTQ+ activists come to spread hate using verses of the Bible.
So on this year’s Pride Parade, Team Magazine + Young Star + Preen Ph + Scout Magazine + Village Pipol united in a campaign via Propel Manila to turn the weapon these religious activists used against LGBTQ+ into a shield that spreads love to the community.
Through provocative Love Verses Hate parade placards, situated and demonstrated right in the area where anti-LGBTQ+ religious activists stand to discriminate and spread hate. An eye for an eye. A tooth for a tooth. A verse for a verse. The campaign was created by Propel Manila.
Chief Creative Officer: Raymund Sison
Creative Director: Aiko So
Art Directors: Third Lorenzo, Hayami Kudo, Brent Guzman
Copywriters: Eri Carunungan, Yenee Galicia. Joe Yuhico
Producer: Earl Guico
Business Director: AJ Marquez
Account Director: Rachel Clavior
Chief Executive Officer: JC Valenzuela
Account Executive: Christa Gutierrez
Account Support: Zari Sabelita
Social Support: Patty Villegas, Kay Cardeno
Data Support: Ivy Cabal, Raven Austria, Maxlee Merida, Anna Tejero