Roxanne Somboonsiri joins OMD Thailand as Managing Director

In line with its continued efforts to drive digital transformation for its clients, OMD Thailand has appointed Roxanne Somboonsiri as Managing Director.

In her new role, Somboonsiri (pictured) will leverage her strong digital background to enhance the agency’s offering in Thailand, allowing clients to future-proof their organisations and comms strategies.

Somboonsiri brings over 15 years of experience, with the majority spent working in Silicon Valley across a portfolio of brands in the tech, auto, CPG, and media sectors. She joins OMD from Facebook, where she was most recently the Global Business Manager for Asia-Pacific and the Middle East. With a comprehensive background spanning marketing, sales, executive client management and strategy, her expertise lies in developing go-to market strategies and shaping culture in the corporate workplace.

Somboonsiri said, “I am excited to join an agency network that is both forward-thinking and pragmatic in its approach to transforming its clients’ businesses. Having worked on the publishing side, OMD has always stood out for its unwavering focus on delivering real business results for its clients from their media investments. I am excited to join the team and be part of the agency’s success story in Thailand, helping brands make Better Decisions, Faster for their organisations and place them in a stronger position for the future.”

“We were looking for an untraditional candidate to take the OMD offering in Thailand to the next level, so that our clients can take a better and faster grasp of the digital transformation sweeping through the country,” adds Stephen Li, CEO of OMD APAC. “With Roxanne’s rich Silicon-Valley experience and international perspectives, she ticks all the boxes and I have no doubt that she will lead the agency and our clients to accomplish great things in Thailand.”

Somboonsiri’s appointment is effective September 23.