MullenLowe Philippines is rolling out CURRENT, a new one-stop PR, Content and Social solution featuring additional team capabilities as a result of the acquisition.
CURRENT combines MullenLowe’s new influencer services together with the agency’s expertise in content marketing, social strategy and media. It’s the latest hyperbundled product in the company’s drive to diversify its offering.
“Right now, brands source content from one agency, influencer contacts and media relations from another, and paid social from yet another agency – and, after all that, are still left with the task of analyzing and optimizing for success,” said Raffy Bariso, Head of Technology and Platform Services (pictured).
Clients can combine off-the-shelf products from a suite that includes branded digital assets, community management, content creation, and social media monitoring. CURRENT’s product line-up offers boutique-style flexibility and agility, combined with the tools and expertise of a global network agency. These products can be augmented with the addition of MullenLowe’s new influencer services, depending on budget and KPI requirements.
“Because we hyperbundle our services, we don’t only simplify the process; we also deliver better-informed recommendations at the right—hence, CURRENT—time. This leads to better results overall for the client,” added Bariso. All services are informed by MullenLowe Philippines’ expertise in branding, as well as the agency’s expertise in local culture.”