TBWA\China introduces The Pirate Collective – a combination of best in class creative talent from alternative industries
TBWA\China has unveiled its ‘Pirate Collective’ – a community of highly talented creators and makers who are open to collaborating with the company and its clients on future projects and campaigns.
The initiative brings together a distinct range of best-in-class talent – including film directors, photographers, musicians, animators, illustrators, content creators, influencers, designers, writers, developers, technologists, art directors, strategists, producers and more.
“As TBWA\China’s creativity continues to progress with a growing ‘maker culture’ and a new wave of quality talent, we’ve noticed an increasing desire for work flexibility with companies and brands they admire,” said Joanne Lao, CEO of TBWA\Greater China. “With the Pirate Collective, we’re building a high-calibre creative community from a diverse range of backgrounds, around a unique arrangement that allows them to partner with TBWA in producing iconic work for some of the world’s leading brands.”
As a member of the Pirate Collective, individuals can share and introduce their work to the agency, and have the opportunity to and studio space, and utilisation of the company’s creative tools, software and equipment.
“We piloted the program earlier this year and now have over 50 talented creators as part of our collective, enabling us to bring together the right talent for specific projects,” added Lao.
The Pirate Collective is TBWA\China’s latest initiative in its efforts to future-proof and innovate its offering for clients – having recently launched BOLT, a video and visual content lab; and Q Lab, a creative technology lab. Earlier this year, TBWA was named one of Fast Company’s Most Innovative Companies, and Adweek’s Global Agency of the Year. Invitations to join the Pirate Collective have been released on WeChat, Weibo and LinkedIn.