Gregory Titeca returns to Happiness Saigon as Executive Creative Director

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Gregory Titeca returns to Happiness Saigon as Executive Creative Director

Happiness Saigon appoints Gregory Titeca as Executive Creative Director. Titeca will handle the agency’s creative management, innovation and talent management partnering with Alan Cerutti, co-founder, CEO and Strategic Director.


Titeca (pictured) was one of the original founders of the Happiness Group in 2005 together with Karen Corrigan, Group CEO of Happiness.

Titeca started his career as an Art Director at TBWA Paris in 1999. He is a world-class award-winning creative leader that has won over 55 accolades at Cannes Lions, including 1 Grand Prix for Toyota IQ Font, and 7 Gold Lions. In addition, Titeca has been instrumental in bringing Happiness Brussels to the Cannes Lions #3 spot as Independent Creative Agency of the year in 2009. He also worked as Creative Director at BBH London on the Google EMEA account.

Titeca said, “Happiness is in my blood. I am thrilled to help push Happiness Saigon forward and to work with all the passionate and talented people there. The advertising world is changing fast, very fast. Brands are looking for impactful solutions, creatives are looking for radical new ways of working. Both aspirations meet at Happiness.”

Cerutti added, “I’m excited that Greg is back, he launched the innovative maker studio of Happiness, Bliss Interactive, in Vietnam in 2007 so he knows Happiness, and the intrinsic culture and motivation of South East Asia and particularly, Vietnam very well. Greg is coming at the best time as Happiness is ramping up its Creative Connectivity vision to deliver 3603 concept and content alongside the consumer-journey. Our restructure to achieve this is perpetual, in constant progress. It’s essential to be creative beyond the creative department, and Greg is the idea leader to drive this together with me. I really can’t wait to work with him once again, and to continue and build our legacy in Asia.”