Red Havas strengthens APAC offering with strategic partnership with leading Japanese PR enterprise SUNNY SIDE UP

In line with the global PR network’s strategic growth plan, Red Havas, part of the Havas Group, has signed a partnership agreement with Japanese PR enterprise Sunny Side Up.

The partnership agreement adds local capability in the strategically important Japanese market, strengthening Red Havas’ current network in the APAC region that is made up of owned offices in Australia, Singapore, Indonesia, The Philippines, and Vietnam, supported by existing affiliate agreements in Hong Kong, Mainland China, Taiwan, South Korea, India and New Zealand.

Sunny Side Up started in 1985 and has grown as an agency that’s mission is to discover hidden value to create emotive campaigns that motivate people to action. This mission has been realised by adding greater expertise and skills over time through acquisitions and pivoting the business model, evolving into a full-service agency that strives to go beyond ‘what could be’.

James Wright, Red Havas Global CEO and Global Chairman of the Havas PR Global Collective (pictured), said, “As part of our growth strategy we are continually looking for best in class agencies to partner with around the world and we have identified Japan as a key market for growth. Sunny Side Up is an impressive agency with a very strong track record of quality, creativity and impactful campaigns. Their values, approach to their work and future growth plans strongly align to Red Havas’ and we are excited to have finalized a formal agreement with them.”

Etsuko Tsugihara, Sunny Side Up President and CEO, said, “We are pleased to announce a partnership agreement with Red Havas and Havas PR Global Collective, a leading agency in global communications. With the upcoming Olympic and Paralympic Games in Tokyo, the marketing communication industry will expand and become more global at a rapid pace, and we are very excited to have such a strong partner working with us. Please stay tuned as we create a buzz, not only in Japan but around the world.”