Grey Group Hong Kong hires Jenmon Yuen-Jenkins to fill chief executive officer role

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Grey Group Hong Kong hires Jenmon Yuen-Jenkins to fill chief executive officer role

Jenmon Yuen-Jenkins has been appointed CEO of Grey Group Hong Kong. She will report to Adam O’Conor, Regional Chairman & CEO, Grey Group, Greater China.


In her new role, Yuen-Jenkins (pictured) will be responsible for driving the agency’s growth, whilst delivering on its continued business transformation and providing strategic oversight across key clients and businesses.

With over 20 years of agency experience, spanning across three geographies; Europe, North America and Greater China, Yuen-Jenkins is widely acknowledged as a leader who is able to balance creativity and commercial sensibilities.

“Jenmon’s experience, the diversity of her portfolio, and her remarkable track record of building global audiences for brands across the luxury, fashion, beauty and lifestyle categories speaks volumes,” said O’Conor. “She is a unique talent and one that we are proud and excited to have onboard. This is the beginning of a new chapter for Grey Hong Kong and I look forward to seeing her unleash her strategic and creative expertise on our existing and future clients.”

A trilingual graduate of the London School of Economics (LSE), Yuen-Jenkins began her advertising career joining Leo Burnett Hong Kong in 1999. Jenmon has an impressive track record working with top beauty multi-nationals such as P&G, Avon, Unilever, Percassi Group, Estèe Lauder and Coty, to name a few. In her last role prior to joining Grey, she was the business development director with Spring Studios in London, whom she joined in 2013. During her years there, she built an impressive record of new business wins from a plethora of luxury brands to blue-chip clients including; Breitling, Huawei, Swarovski, VF Corp, Pragnell Fine Jeweller, Olivia Palermo, Polo Ralph Lauren, Amanda Wakeley, Self-Portrait, Myla London and UOMA beauty.

“This is an incredibly exciting opportunity for me to return home,” said Yuen-Jenkins. “One that provides the chance to continue our great work with our flagship clients such as Procter and Gamble, HSBC and Hong Kong Tourism Board. I see this an an opportunity for me to further expand Grey’s clientele list into hospitality, luxury and lifestyle sectors. With the continual strategic importance of the Grey Hong Kong office, I look forward to building the agency business locally, regionally and globally with our diverse talents and multi-disciplinary expertise in the Greater China region, taking Grey Group to the next level.”