Shangri-La works with Ogilvy Hong Kong to create global campaign that encourages travelers to capture and share their most inspiring Shangri-La moment
Shangri-La Hotels and Resorts have announced the global launch of their UGC (User Generated Content) campaign #MyShangriLa. The campaign invites passionate explorers and travelers to capture and share photographs of their unique Shangri-La moments.
“Shangri-La to us is both a feeling as well as a place. It’s about an unexpected moment of happiness – of ‘paradise’ – that can happen to anyone at anytime, anywhere,” said Anthony Wong, Executive Vice President, Brands, Shangri-La. “We taste it at our favourite table. We hear it in a child’s laughter. We discover it in our travels. In today’s uncertain world, we believe it is important that we do not forget that life is full of moments of joy – of ‘Shangri-La’. In our hotels and resorts, we strive to go the extra mile to connect our guests with their own Shangri-La, through our thoughtful service that comes from the heart.”
Participants are invited to share images of what their own ‘Shangri-La’ looks like on Instagram with #MyShangriLa and @shangrilahotels, and on Weibo with hashtag #我的香格里拉#, @ 香格里拉酒店集团 or upload them here.
Prizes include 10,000 Golden Circle Award Points each month and a 2-night getaway inclusive of flights to one of 10 Shangri-La destinations of their choice.
Matt Nisbet, Ogilvy’s Co-Executive Creative Director, Hong Kong added, “#MyShangriLa is the ideal platform for Shangri-La to inspire and connect with the Insta-generation of travellers who love discovering and sharing their surprising moments of joy. The great thing is, we all have our own, unique moments of Shangri-La, so we can’t wait to see a truly diverse mixture of images from all over the world that capture this feeling.”
#MyShangriLa is an always-on platform to inspire and connect with the Insta-generation of travellerswho love discovering and sharing their surprising moments of joy. Thus far the campaign has seen a truly diverse mixture of images from all over the world that capture a feeling of joy, whenever and wherever it happens.