PUMA Shanghai teams up with MediaMonks to develop an interactive running experience

| | No Comments

In an exemplary example and stamp of approval from Spikes Asia, of how technology enhances creativity, Puma’s Interactive Shanghai experience ‘Run My Way’ bagged Silver in the Overall Aesthetic Design category at Spikes Asia.


To celebrate PUMA’s latest running campaign for the new Hybrid Astro, they invited consumers to test new shoes whilst running through a PUMA-inspired mythical world in the form of the customized PUMA avatar. The footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience.

Credits –
Creative Director: Brandon Tucs
Creative: Roan Laenen
Experiential Lead – Quentin de la Martiniere
Project Manager – Dennis de Rooij
Designer – Duan Tianju
Lead Designer – Artur Dias
Unity Developer – Pieter van der Sluis, Roberto Nunez, Martin Koning, Glenn Korver
Technical Artist – Narendra Yenugula
Backend Developer – Ingram van Helvoort
3D Artist – Meinte van der Spiegel, Kara Leibbrandt
Illustrator – Tim van ‘t Hoff
Senior Illustrator – Mattyn Klaasen
Illustrator Director – Edouard Relou
Composer – Einar Ihle
Sound Designer – Dave van Luttervelt