ABP Live awards its digital creative duties to WATConsult Delhi

WATConsult has won the digital creative duties of the media conglomerate ABP Live.

The role includes creating and conceptualization of Social media content and creatives, media banners, website banners, logos and creative strategy. The account will be handled by the agency’s Delhi office.

Marked as one of the pioneers in the industry, ABP has held a vital position in updating, informing and connecting minds from all corners across the country. The digital world of ABP News Network has been an on-the-go bridge between credible news and viewers with real time news, Live TV and on-cue updates on various social media platforms. Currently operating 8 web portals in 6 languages and bringing a billion inquisitive Indians to one page, ABP News is the fastest growing digital network.

Rajiv Dingra, Founder and CEO, WATConsult (pictured) said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”

Avinash Pandey, CEO, ABP News Network said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”