Creative director Shibnath Sen and junior copywriter Samriddhi Shah from Wunderman Thompson India selected for Cannes 2020 trip
Wunderman Thompson India is celebrating today with 5 of its creative minds winning at Facebook India’s inaugural Thumbstoppers Summit hosted yesterday.
The 5 winners felicitated at last night’s event included Shibnath Sen (pictured left), Samriddhi Shah (pictured below), Yashaswini, Nuzhath Enayath (pictured right) and Ravi Mishra, out of which veteran senior creative director Shibnath Sen and junior copywriter Samriddhi Shah will travel to Cannes next year.
Touted as the biggest platform in Asia for creativity in mobile advertising, ‘Facebook Thumbstoppers’ summit saw the coming together of some of the best creative talent from across Asia which included 500+ top creatives, marketers, production houses, and media companies. The event was also attended by leading Bollywood directors Kiran Rao and Zoya Akhtar and rapper Naezy who shared their insights on creativity and mobile video advertising.
Launched in May this year, Facebook’s Thumbstoppers format was created to help brands redefine storytelling in mobile video advertising with stories that evoke emotions under 10 seconds to change human behaviour. Wunderman Thompson India has worked closely with Facebook, film director-producer Kiran Rao and ad-filmmaker Prakash Verma to help pivot the advertising and marketing communities to embrace mobile-first storytelling. With participation in the challenge from more than 3500 creative scripts across 4 categories, top 16 films have been produced by Facebook and the top 4 winners travel to Cannes 2020.
Some of the winning entries from Wunderman Thompson included inspiring storytelling highlighting important social causes:
Shibnath Sen, Senior Creative Director, Wunderman Thompson – ‘Dogs don’t have an option, you do!’
Samriddhi Shah, Junior Copywriter, Wunderman Thompson – ‘Give home-makers the respect they deserve’
Nuzhath Enayath, Junior Copywriter, Wunderman Thompson – ‘Not all protests are loud’
Yashaswini Singh, Copywriter, Wunderman Thompson – ‘Courage is beautiful’
Shankar Mishra, Creative Director, ADK Fortune – ‘Donate to get’