F5 Shanghai creates an entertaining campaign for China Merchants Bank

F5 Shanghai has created a series of films for China Merchants Bank that are nothing like banking ads.

Gone are the grandiose aspirations and beautiful sceneries. In place, is a series of ads that are quirky as well as entertaining.

The product is Merchants Union Consumer Finance Company Limited (MU Personal Loan), a personal (micro) loan that is designed for the younger generation.

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The series of films convey the 3 selling points of the personal loan:
1) Compensation upon loan refusal
2) Compensation if approved amount is less than the applied amount
3) Bonus reward for loan approval

Adams Fan, Founder and Chief Creative Officer said, “The young generation don’t want to be told what to do. Instead, they want to be entertained. And we did just that. Through storytelling and empathy, we created something fun and hopefully memorable.”