Gavin Simpson takes up chief creative officer position at TCP-TBWA\Indonesia

Gavin Simpson takes up chief creative officer position at TCP-TBWA\Indonesia

Former long serving Ogilvy creative stalwart, Gavin Simpson, has joined TCP-TBWA\Indonesia as chief creative officer with immediate effect.


Simpson (pictured) was with Ogilvy for 20 years, over two stints, across his home market of Malaysia and also Hong Kong and the Philippines. He originally joined Ogilvy & Mather Malaysia back in 1991. After a 3-year stint at Naga DDB, Simpson returned to Ogilvy in 2000 and went on to win Malaysia’s first Gold & Silver One Show Pencils. In 2002, Ogilvy Kuala Lumpur was ranked the 10th most Creative Agency in Asia in the Campaign Brief Asia Creative Rankings, and he was ranked the No.1 local creative. After 3 years with Ogilvy & Mather Malaysia, Simpson had stints at Y&R Malaysia and Leo Burnett Indonesia where he transformed both agencies’ creative products. In 2005, Gavin joined Ogilvy & Mather Philippines and led the office to win 4As ‘Creative Agency of the Year’ in 2006.

Simpson then moved back to Malaysia in 2010 from the ECD role at Ogilvy Hong Kong to take up the role of Group Executive Creative Director of Ogilvy Malaysia. He left this role in March 2018.

“I’ve long admired TBWA\ and the work they do. I can’t wait to wear my pirate patch and disrupt market conventions. I’m very excited to be part of the incredible team in Jakarta,” said Simpson.

“Gavin is an exciting hire for TCP-TBWA\Indonesia. His reputation is impressive, he is tenacious and he’s a fighter, constantly challenging the status quo to ensure brands he works on are creating an impact. Gavin is a phenomenal talent and I’m looking forward to working with him again,” said Chris Garbutt, worldwide chief creative officer TBWA\Worldwide.

On Gavin’s appointment, Saumyajit Banerjee, chief executive officer, TCP-TBWA\Indonesia said: “Indonesia is dynamic market fuelled by young creative talent shaping the landscape of our industry. It’s a land of possibilities and home to disruptive brands like Gojek, Cek-aja, Traveloka. We’re looking forward to welcoming Gavin to the collective and confident he’ll deliver the kind of work worthy of our brand portfolio. Gavin’s strong leadership, vision and drive makes him the perfect candidate to create work that not only results in transformative creative for our clients, but also developing the agency’s talent.”

In addition to client responsibilities, Gavin will also be responsible for developing and training the agency’s talent.