Heavenly Blush Yogurt Indonesia awards digital and social media marketing communication duties to The Thinking Machine Asia

| | 2 Comments
Heavenly Blush Yogurt Indonesia awards digital and social media marketing communication duties to The Thinking Machine Asia

The Thinking Machine Asia has won the digital and social media marketing communication duties of Heavenly Blush Yogurt, one of the leading Greek yogurt brands in Indonesia.

 

The account was won after a multi-agency pitch involving several comprehensive rounds of presentations.

Ivonne Aryanti, Marketing Director, PT Heavenly Nutrition Indonesia (pictured) said, “We are looking forward to engage with our consumers both in the online and offline space with TTM’s strategic and creative approaches they displayed during the pitch. TTM has an experienced team that will help us to pull campaigns across mediums to connect with our audience. We are thrilled to join hands with them as we embark on this journey.”

Vivek Nair, Creative Director, The Thinking Machine Asia said, “We are truly excited and thrilled to work on Heavenly Blush. The Greek Yogurt space is quite challenging with many players wanting a bigger slice of the pie. It was stimulating to create a unique experience for the brand in the digital platforms and communicate it in a refreshing and insightful manner. We at TTM are really excited and are looking forward to a very fruitful association.”

The current role for TTM is to manage the digital & social media platforms and focus on brand building and driving traffic to its digital assets. Apart from this, creating a strong online presence by connecting the dots with a strong content strategy and omni-channel media touch-points that will establish Heavenly Blush as the most sort after choice in the Yogurt category.