Craftsmanship meets modernity at the Artisanal Movement inspired coffee shop as unveiled by Eight Hong Kong

Eight Hong Kong has the unveiled the brand identity of Artisan Lounge, an upcoming café-cum-restaurant to be launched by CHI Coffee Concepts at K11 MUSEA, Victoria Dockside in Hong Kong.

Artisan Lounge occupies a prominent location on the G/F of K11 MUSEA, looking out to the central atrium. Boasting an all-day high tea dining concept, Artisan Lounge is the perfect place to hang out at all hours of the day, whether taking a break from shopping, or indulging in the love of a handcrafted beverage.

At the heart of Artisan Lounge’s philosophy is the appreciation of food and beverage as an art form, underpinned by artisanal products and craftsmanship of the highest quality. The idea is embodied through the use of the single standout letter ‘A’ in the icon, crafted in a bespoke, vintage-styled serif typeface, further matched with a distinctive deep red to evoke a sophisticated high-tea aesthetic.

“Design is indispensable to crafting an unforgettable gastronomic experience”, says Iain Richardson, Executive Creative Director at Eight. “We are pleased to partner with CHI Coffee Concept to elevate coffee and dining at Artisan Lounge into a crafted and curated experience, one that is born equally from The Artisan Movement and thus feels right at home at K11 MUSEA.”