Clear Channel Singapore has launched their first-ever large format street-side digital billboard, Electric City, with Cycle & Carriage Kia, Pandora, Pedro and The Walt Disney Company (South East Asia) as the first few advertisers.
Electric City billboards are located in Orchard and Robinson. With their ultra high-definition 86-inch screens, they support full-motion and audio-visual content, delivering an immersive and interactive experience. A tech-fuelled product, Electric City enables OOH-to-Mobile integration with Near-field Communication (NFC), Microphone and Radio-frequency identification (RFID) to deliver interactive campaigns.
“Electric City is truly a premium product offering brand stature and impact, showcased on a large format and ultra high-quality and high-definition full motion displays. Tech and internet-enabled, Electric City can dynamically feature synchronised content across screens unlike other out-of-home TV screens.” said Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.
“We strive to meet market demands by offering advertiser new opportunities in OOH advertising, led by digital, tech and scale. It’s imperative that we continue to initiate growth and innovation for the ever-evolving OOH business”, added Khoo.