When a donor donates blood, they don’t just save a life but can develop a deep emotional bond with the patient and related family.
It is equivalent to being a blood relative as your blood now actually runs in the veins of the donee as shown in Chirpy Elephant India’s spot for Apollo Medical Centre.
Production Director: Deepak Ethiraj
Creative Director: Leela Ram
Copywriter: Leela Ram
Creative Director/Art director: Jayaraman
Production Company: Lemurian Productions
Account Executive: Shanmathi