Tay Guan Hin and Rob Sherlock to shape-up the momentum of Bangladesh’s Digital Marketing Ecosystem at BBF’s Digital Marketing Award & Summit
Six years ago Bangladesh Brand Forum took the initiative of hosting Digital Marketing Summit and three years ago Digital Marketing Awards, two flagship events which aim to honor the best work of organizations and agencies involved in designing, building, managing, marketing, and promoting digital campaigns.
This year, both DMS and DMA have grown exponentially. On 2nd November, 2019 The day-long Summit will bring together leading, regional and global industry professionals, like keynote speakers, Rob Sherlock, Executive Advisor, ADK, Global Communications Consultant, Chief Creative Officer, Executive Search, Cognasia Talent; Manan Mehta, Senior Vice President, Marketing, Yash Raj Films Limited; Protik Basu, Managing Partner, WeAddo and Vittorio Furlan, Head of Business Insights, ADA Malaysia.
There will also be 4 Panel Discussions, 2 Case Study Presentations, 3 Insight Sessions and 2 Breakout Sessions.
For Digital Marketing Award 2019, there has been a 200% increase in entries. They were selected through a Grand Jury comprising of the most respected marketing and brand experts led by Tay Guan Hin, Founder & Chief Creative Officer of TGH Collective as Jury President.
“With so much technology and innovation evolving right before our eyes, we are seeing how brands can leverage the power of digital to engage and influence their customers. There are more platforms, mediums, and touchpoints than ever to connect with your audience on a deeply personal level. With the right digital strategy and execution, the possibilities for creating engaging and inspiring marketing are endless.”
As Jury President, Guan’s role is to ensure the selected entry is thoroughly discussed, debated, and interrogated before it deserved an award, thus raising the overall digital standard of Bangladesh.
Shariful Islam, Founder of Bangladesh Brand Forum, said, “Digital is already a way of life for Millennium and digital natives. While marketers are trying to embrace digital in every facet of their brand-building activities, we need to realize that the human connects need to be at the center of everything that marketers do to thrive in this new ecosystem.”
The award initiative is powered by Meghna Group of Industries (MGI) and will be organised in Association with ADA (Analytics. Data. Advertising) and The Daily Star. Also, the event is supported by Eskimi; Strategic Partner – Bangladesh Creative Forum; Knowledge Partner – MSB; Event Partner – Le Méridien Dhaka; Lifestyle Partner – Advanced Development Technologies; Technology Partner – Aamra; Digital Partner – Applied Business Initiatives (ABI); Visual Partner – Aatosh and PR Partner – Backpage PR.