Neal Estavillo joins Dentsu Aegis Network Malaysia in the newly created role of Director Business Development

DAN Malaysia has appointed Neal Estavillo to the newly created role of Director, Business Development.

Estavillo (pictured), will report directly to CEO Nicky Lim, and will be joining the Executive Committee to lead on business development as well as collaboration with DAN Malaysia’s key clients. He will be responsible for positioning the group’s integrated Media offering, combining deep cultural insight and compelling creative content together with data and analytics expertise across media. His role will include supporting the growth of key assets including the M1 Data Platform, The Story Lab and its AI business intelligence tool, Pronto.

With strong creative, media and content experience, Estavillo brings to the table more than 25 years of brand marketing and communications experience in the Malaysia market. Most recently he was Vice President of Creative Solutions at Malaysian broadcaster Astro where he led on developing its integrated marketing and branding offer. Prior to that, he held Managing Director roles in Creative and Media companies, as JWT and MediaCom. Over the course of his career, he has built and orchestrated marketing and communication work, to include leaders in Telco, F&B, FMCG, Travel, Banking and Finance, Health and Nutrition, Fashion and Retail, Petroleum, Government, and Conglomerates. More recently, he has overseen and led significant regional and local pitch wins, as Celcom, Sunway Group, Coca-Cola, P&G and Fonterra.

Lim said, “Neal’s appointment comes at an exciting time in our business as we see around us an industry that has become increasingly complex and fragmented. To counter this, we need to react to changing client needs by creating simplicity. This means integrated solutions that delivers value for our clients while at the same time building long-term and sustainable growth in our business. I’m certain that Neal will help us maintain our position as one of the most compelling operations in the media space.”

Estavillo said, “This is a great new role within Dentsu Malaysia that underlines its commitment to delivering integrated and unique propositions that are designed to fit the needs of each client. Coupled with this, the combined strength of M1, The Story Lab and Pronto provides an exciting offer in Malaysia. I’m looking forward to supporting the whole Media team at Dentsu to deliver commercial growth and creative success.”