MRM//McCann China has appointed William Wu as Head of Data & Analytics.
The new role will provide deeper integration of data and creativity, providing better, more effective communications for MRM’s clients. MRM//McCann helps brands grow meaningful relationship with people, and data is core to delivering this.
Wu (pictured) joins MRM//McCann from previous roles at both agencies and performance marketing companies, including Miaozhen, Wunderman and Proximity. He has a varied and rich expertise in data analytics, modeling, CRM, data management platforms, commerce and social listening, combined with a wide variety of industry experience including automobile, healthcare, luxury and beauty categories.
“William is one of the best integrated data minds in China,” said Bryce Whitwam, CEO, MRM//McCann China. “But his real skill is his unique ability to provide productive recommendations to clients that help drive their performance. This will be enormously impactful.”