Grey Indonesia and Grey Malaysia partner for Sasa Malaysian launch

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Grey Indonesia and Grey Malaysia partner for Sasa Malaysian launch

Sasa, the pioneer of Indonesia’s seasoning products and one of the brands under Rodamas Group, has partnered with Grey Indonesia for the brand’s launch in the Malaysian market.


Rodamas is one the largest conglomerates in Indonesia, housing a multitude of companies and brands ranging from consumer goods to heavy industries. Sasa, a well-known household brand in Indonesia, is looking to make strides overseas, starting with Malaysia as its pilot market.

The win was made possible through a borderless collaboration between Grey Indonesia and Grey Malaysia. Both offices will be responsible for the digital-led integrated launch slated for December of this year.

“We are excited about the global marketing of this new project, I believe this will be a good collaboration with Grey and we are looking forward to the exciting journey ahead.” said Michelle Claudia Tjindarbumi, Regional Marketing Manager, PT Rodamas Into International.

“We are truly honoured to be partnering with Sasa on this exciting brand journey into international markets. This win would not have been possible without the amazing borderless teams in Indonesia and Malaysia.” added Subbaraju Alluri, CEO, Grey Indonesia &Thailand.

“This is a great example of when a network works. Our teams worked as one on this proposal, sharing insights and ideas to create a truly borderless solution. When we work together like this from the outset, rather than just adapting finished work, we double our capabilities to everyone’s benefit.”