Prestige Group, one of the leading real estate developers in India, has appointed Mirum, to provide Marketing Automation services.
Over the last decade, the Prestige Group has firmly established itself as one of the successful developers of real estate in India across all asset classes. Since its establishment in 1986, the Company has provided an unparalleled experience, with landmark malls on the lines of ‘The Forum’, large townships, tech parks, hotels, luxury villas, and SEZs.
Real estate market is ripe for technological disruptions. Also real estate is a high involvement category requiring the brand to constantly communicate with the buyer during the purchase cycle and during the after-sales cycle. A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience.
Hareesh Tibrewala, Joint CEO, Mirum India (pictured), said, “Prestige Group is one of the most successful real-estate players and we are proud to partner in their marketing automation journey. With our 8+ years of Salesforce platform expertise, we are confident of implementing a seamless marketing automation system to address the customer needs. We believe that, with this integrated MarTech solution in place, Prestige Group will see a positive impact on the customer engagement and an increased ROI on their marketing spends.”