LIA Chinese Creativity: Cheil Hong Kong named Chinese Agency of the Year + SG Group China named Chinese Independent Agency of the Year
Cheil Hong Kong has been named 2019 LIA Chinese Agency of the Year and SG Group China named 2019 LIA Chinese Independent Agency of the Year at this year’s LIA Chinese Creativity Awards.
The LIA Chinese Creativity Awards were created as part of the Global London International Awards (LIA) to recognize creativity conceived, written and produced solely in the Chinese language. The juries convened in October at the Encore Hotel in Las Vegas, with the judging running concurrently with the Global LIA judging.
This year, Chinese Creativity introduced Gold, Silver and Bronze winners featuring the coveted Red Statue.
“We are happy to see an increase of 18% entries in the 2019 LIA Chinese Creativity Show. Many local and independent agencies are also becoming more aware of the importance of being recognised on a global platform. Congratulations to all winners!” stated Gordon Tan, Partner, LIA Chinese Creativity Show.
“All other global award shows do not have a dedicated Chinese language category, making it difficult for their Juries to truly understand ads targeted at Chinese speaking audience. That’s why the LIA Chinese Creativity Show exists!” stated Leong Wai Foong, Chairman & CCO of BBDO Greater China and LIA Chinese Creativity The NEW/Branded Entertainment Jury President.
Chinese Creativity awards is in it’s third year and saw 88 companies entering from eight countries; China, Hong Kong, Taiwan, Singapore, South Korea, Canada, Thailand and Malaysia.
In total 97 of the coveted Red Statues were awarded – 17 Golds, 30 Silvers and 50 Bronze.
Cheil Hong Kong was named LIA Chinese Creativity Agency of the Year. They were awarded 10 Statues – two Gold, four Silver and four Bronze:
• Gold – Design – Use of Illustration for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Gold – OOH – Illustration for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Silver – Design – Art Direction for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Silver – Design – Posters for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Silver – Poster – Illustration for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Silver – Print – Illustration for Penguin Books titled “Monkey”
• Bronze – OOH – Art Direction for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Bronze – OOH – Foods for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
• Bronze – Poster – Illustration for Penguin Books titled “Monkey”
• Bronze – Print – Art Direction for Chupa Chups titled “Homework”, “Music”, “Tidy-up”
“We celebrate the Uniqueness of LIA Chinese Creativity. Considering the Chinese culture, language and value that can only be understood in Chinese or under the Chinese context, it would be hard for foreign juries to have a fair understanding and evaluation,” commented Carol Lam, President & CCO of Leo Burnett Great China and LIA Chinese Creativity TV/Cinema/Online Film Jury President.
SG Group China was named LIA Chinese Creativity Independent Agency of the Year. They were awarded eight Statues – a Gold, three Silver and four Bronze:
• Gold – Poster – Financial for UnionPay titled “The Shape You Work for Your Life Just Like the Chinese Character ‘福’ (Fu which means happiness)”
• Silver – Social Influencers – Financial for UnionPay titled “The Shape You Work for Your Life Just Like the Chinese Character ‘福’ (Fu which means happiness)”
• Silver – TV/Cinema/Online Film – Apparel for Timberland titled “Timberland, Uncompleted”
• Silver – TV/Cinema/Online Film – Copywriting for Timberland titled “Timberland, Uncompleted”
• Bronze – TV/Cinema/Online Film – Financial for UnionPay titled “Viral Videos Themed on Unfair Credit Card Fee: Breakup, Mother’s Day”
• Bronze – TV/Cinema/Online Film – Humour for FOTILE titled “Miracle Of The Hen”
• Bronze – TV/Cinema/Online Film – Corporate Image for Durex titled “Step Forward”
• Bronze – TV/Cinema/Online Film – Corporate Image for Timberland titled “Timberland, Uncompleted”
Woon Hoh, CCO of Hakuhodo Asia Pacific and Jury President for Digital/Social Influencers at 2019 Chinese Creativity stated, “Chinese Creativity has huge impact to the society and to the world. Thus LIA Chinese Creativity Show is a very important recognition of the Chinese culture.”
Additional Winners include (in alphabetical order):
ADK Taiwan
• Gold – Digital – Weird Wonderful Work for 7-ELEVEN Taiwan CSR titled “The Force of Love”
• Gold – Production – Script for Uni Noodle titled “House of Little Moments Season 3”
• Silver – Design – Experiential Design for 7-ELEVEN Taiwan CSR titled “The Force of Love”
• Silver – OOH – Others for 7-ELEVEN Taiwan CSR titled “The Force of Love”
• Bronze – Branded Entertainment – Experiential for 7-ELEVEN Taiwan CSR titled “The Force of Love”
• Bronze – Digital – UX- User Experience for ACER titled “Break Away from Unnecessary”
• Bronze – TV/Cinema/Online Film – Foods for Uni Noodle titled “House of Little Moments Season 3”
• Bronze – TV/Cinema/Online Film – Humour for Bomy Vegetable Juice titled “ZHIJIEDA Campaign”
BBDO China
• Silver – Print – Illustration for Mercedes-Benz titled “Beasts”
Beijing Dentsu Advertising Co., Ltd
• Bronze – Design – Direct Marketing for GU titled “Care Label”
C.Y Films Taiwan
• Silver – Production – Editing for JOLA titled “New Born”
• Bronze – Production – Cinematography for JOLA titled “New Born”
• Bronze – Production – Direction for Uni-President Enterprises Corporation titled “Renting”
• Bronze – Production – Low Budget for Uni-President Enterprises Corporation titled “Renting”
Cheil PengTai
• Gold – Digital – Mobile Advertising for Samsung titled “BACK2LIFE”
• Gold – Digital – Weird Wonderful Work for Samsung titled “BACK2LIFE”
• Bronze – Branded Entertainment – Games for Samsung titled “BACK2LIFE”
• Bronze – Digital – APP for Samsung titled “BACK2LIFE”
Dentsu Taiwan
• Bronze – Branded Entertainment – Online for Schroders Taiwan titled “Time Will Tell”
Dotwell, Shenzhen
• Bronze – Production – Low Budget for Dotwell titled “Dotwell2019 Recruiting Videos”
GOVT, Singapore
• Silver – TV/Cinema/Online Film – Foods for Julie’s titled “The Translator”
Hakuhodo Malaysia
• Bronze – Digital – Weird Wonderful Work for Toyota Vios titled “Never Before”
• Bronze – OOH – NGO for Greenpeace titled “Drought”
• Bronze – Print – NGO for Greenpeace titled “Drought”
Havas, Shanghai
• Gold – Production – Visual Effects for Tsingtao titled “Foam”
Hylink Digital Solution, Beijing
• Bronze – Marketing Effectiveness – Beverages for Mengniui YouyiC titled “Mengniu YouyiC When & Where Adventure Campaign”
i2mago, Guangzhou
• Bronze – Poster – Illustration for WildAid titled “Celebrate Marriage, Refuse The Slaughter Of Sharks”
Leo Burnett Taiwan
• Silver – TV/Cinema/Online Film – Travel for China Airlines titled “Souvenirs From Travel”
• Bronze – Branded Entertainment – Experiential for Mercedes-Benz titled “The Three-Pointed-Star Court”
• Bronze – Branded Entertainment – Online for McDonald’s titled “Still My Little Girl”
Lingfeng X Experimental Valley, Shenzhen
• Silver – Poster – Art Direction for China Southern Power Grid Company Limited titled “Shenzhen is More Exciting (Flower Shop)”
Loong, Beijing
• Gold – Integration – Public Service for Tencent Foundation & China Organ Donation titled “A Team of One”
• Gold – OOH – NGO for Tencent Foundation & China Organ Donation titled “A Team of One”
• Gold – Social Influencers – NGO for Tencent Foundation & China Organ Donation titled “A Team of One”
• Silver – Marketing Effectiveness – NGO for Tencent Foundation & China Organ Donation titled “A Team of One”
MATCH, Shanghai
• Silver – Digital – Copywriting for SUPOR titled “The Taste Of Life”
• Silver – Production – Art Direction for OPPO titled “The Magic Art Gallery”
• Bronze – TV/Cinema/Online Film – Retail for SUPOR titled “The Taste Of Life”
McCann-Erickson Guangming Ltd., Shanghai
• Bronze – Integration – Business-to-Consumer for Amazon Prime Reading titled “Everyone is an amazing book”
Medialand Digital Strategy Taiwan
• Silver – Integration – Public Service for Taipei ECO-GYM, Daan Forest Park titled “Water Cycling”
• Bronze – Design – Sustainable Design for Taipei ECO-GYM, Daan Forest Park titled “Water Cycling”
• Bronze – OOH – NGO for Taipei ECO-GYM, Daan Forest Park titled “Water Cycling”
• Bronze – The New – Experiential for Taipei ECO-GYM, Daan Forest Park titled “Water Cycling”
NagaDDB Tribal Malaysia
• Bronze – Production – Script for Prudential titled “Word Count”
Ogilvy Shanghai
• Bronze – The New – Media Innovation for FocusFilm Media titled “Piracy Blocker”
Ogilvy Taiwan
• Gold – Integration – Business-to-Consumer for Real Leaf titled “Ministry of Do Nothing”
• Silver – TV/Cinema/Online Film – Retail for Pxmart titled “I See Dead People”
Serviceplan China
• Bronze – Design – Corporate Identity for 999 Ganmaoling Keli titled “999 Warm-Hearted Leggings”
Spunk Picture, Singapore
• Silver – Production – Production Design for Clear titled “Clear”
START Films, Shanghai
• Silver – TV/Cinema/Online Film – Financial for China UnionPay titled “Back To 2nd June”
• Bronze – TV/Cinema/Online Film – Cosmetics for L’OREAL titled “Time Engraver”
Tencent
• Gold – Digital – Visual Design for Mogao Cave titled “Dome To Home”
• Silver – Integration – Business-to-Consumer for Mogao Cave titled “Dome To Home”
• Silver – Marketing Effectiveness – NGO for Tencent titled “Be The Buddah’s Provider”
• Silver – The New – Branding Action for Mogao Cave titled “Dome To Home”
• Bronze – Branded Entertainment – Documentary for Tencent Charity titled “The Role”
• Bronze – Branded Entertainment – Experiential for Mogao Cave titled “Dome To Home”
• Bronze – Digital – Music for Tencent titled “A Singing Masterpiece”
• Bronze – Digital – Mobile Advertising for Wechat Pay titled “We Remit”
• Bronze – Integration – Business-to-Consumer for Tencent titled “A Singing Masterpiece”
• Bronze – Marketing Effectiveness – Product Design and Development for Mogao Cave titled “Dome To Home”
• Bronze – Social Influencers – Electronic Equipment for Mogao Cave titled “Dome To Home”
The Nine, Shanghai
• Bronze – Design – Innovative Use of Design for Rokid titled “Handheld Concert”
• Bronze – OOH – Entertainment for Rokid titled “Handheld Concert”
thequietlab, Singapore
• Gold – Production – Visual Effects for Tsingtao titled “Summer Day”
TPSS, Beijing
• Gold – Production – Art Direction for Honda-Fit titled “Fit”
• Bronze – Production – Direction for Lenovo titled “Born To Rise”
• Bronze – Production – Editing for Mazda titled “Branding Film”
• Bronze – Production – Visual Effects for Honda titled “Crider”
W, Shanghai
• Silver – Branded Entertainment – Online for TANGECHE titled “I Don’t Want To Sell A Car To You”
• Silver – TV/Cinema/Online Film – Automotive for TANGECHE titled “I Don’t Want To Sell A Car To You”
• Bronze – Design – Posters for Saamix titled “Delete the Dirt”
Wunderman Thompson, Taipei
• Gold – The New – The Data of Creative for Taipei Blood Center titled “Blood Beacon”
• Silver – TV/Cinema/Online Film – Online Film for E-Life Home Appliance Mall titled “My Variety Father”
• Bronze – Branded Entertainment – Online for E-Life Home Appliance Mall titled “My Variety Father”
ZHENG&Co., Guangzhou
• Gold – Design – Innovative Use of Design for Mogao Cave titled “Dome To Home”
• Silver – Design – Branded Content for Mogao Cave titled “Dome To Home”
• Silver – Design – Direct Marketing for Mogao Cave titled “Dome To Home”
• Silver – Digital – UX- User Experience for Mogao Cave titled “Dome To Home”
“We are very proud of Chinese Creativity and this year’s jury, they are some of the top people who live, breathe and speak Chinese creativity,” said Barbara Levy, President of LIA. “I would like to congratulate all the winners. The winners should be very proud of their work and the impact they have on Chinese culture.”
