Sentosa Development Corporation appoints Zeno Group for fully integrated communications duties for The State of Fun

Zeno Group Singapore has been awarded a two-year contract for Sentosa Development Corporation (SDC).

The decision was made after a four-month pitch process which saw the participation of six agencies vying for the contract.

As part of a fully integrated communications ask, Zeno will support SDC across their myriad of communications needs, including collaborating with the wider brand and marketing teams on campaign roll-outs as well as partnering with their creative and media buying agencies. In selecting Zeno, SDC was especially inspired by the firm’s strategic planning, data analytics and creative capabilities, all of which work together to bridge the art and science of data storytelling to optimize performance across multiple channels.

Mira Bharin, Director (Brand, Marketing & Communications), Sentosa Development Corporation, said, “Following a rigorous tender evaluation, we are pleased to appoint Zeno to join us in sharing Sentosa’s novel leisure experiences and deepening our engagement with locals and tourists. As we head into the year-end holidays and festivities with our signature events such as Island Lights, Siloso Beach Party and other offerings, it is also timely to leverage Zeno’s ideas and creativity to reach out to guests as we welcome more visitors to Sentosa.”

“We are honoured to be inducted into The State of Fun, and for the opportunity to work with a brand so close to the hearts of many Singaporeans. We believe that our client-centric culture and unexpected approach to the communications challenges of the day will align perfectly to meet Sentosa’s short and long term goals,” said Allanjit Singh, Managing Director, Zeno Group Singapore (pictured).