Publicis Communications hires Zen Zhao as new Executive Director of their experiential marketing arm Luminous

Publicis Communications Singapore has added to its experiential and events capabilities with the hire of award winning talent Zen Zhao, who joins as Executive Director of Luminous.

Luminous is Publicis Communications’ global experiential marketing consultancy providing creative event solutions and brand experiences, with a strong focus on innovation.

For the past 15 years, Zhao (pictured) has been working on a variety of large-scale conferences, trade shows, lifestyle events, and product launches. She brings extensive knowledge in the planning and execution of integrated events, as well as a robust technical background involving multi-media integration. Prior to the appointment, she was an Events Director at Hogarth & Ogilvy where she directed global and regional work for brands including Tiger Beer, MinSheng Investment, Huawei, Amazon, Twitter, CPF, CSA, and MOM.

Speaking of the new hire, Lou Dela Pena, CEO of Publicis Communications Singapore, said: “I am very happy to have Zen. We’re very excited by her inherent understanding and passion for storytelling via activation and events. She brings the right level of creative ambition to the table and understands how to drive results for our clients.”

“Brand activation through events is a key part of integrated marketing. It allows brands to generate a physical presence to their target audience and give an opportunity to have an immersive brand experience. The whole process involves strategy, creativity, and detailed planning. Publicis Communications is the platform where I can tap into the highest calibre of talent in the market. I am very excited to be part of the Publicis’ Power of One, helping the agency bring all the great ideas to life.” said Zen.