Disneyland Paris reveals its secret to a magical Christmas in its latest film ‘The Elixir’ via BETC Paris.
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC Paris share the incredible secret that makes the park the heart of Christmas magic.
It all began a long, long time ago, once Santa had finalised his secret formula for Christmas magic in his North Pole workshop. He entrusted his most loyal elf with the delicate task of sprinkling the precious liquid across the four corners of the earth. But unfortunately, the mission didn’t go quite as planned…
Through this epic adventure, Disneyland Paris shares for the very first time the whimsical Christmas tale that finally reveals the true origin of the park’s year-end splendor.
The film, produced for the European market, will run on TV and social media as of today.
CLIENT: DISNEYLAND PARIS
BRAND MANAGEMENT: GREGOIRE CHAMPETIER, CYNTHIA OOSTDIJCK, NATHALIE RAVERAT, ANDRE DELVALLEE, VICTORIA MARTINET
AGENCY MANAGEMENT: ANNE-LAURE BRUNNER, MARION GONDEAU, TIPHAINE CHARRETIER
EXECUTIVE CREATIVE DIRECTOR ANTOINETTE BEATSON
CREATIVE DIRECTOR: CHRISTOPHE CLAPIER
ART DIRECTOR: JULIEN SCHMITT
COPYWRITERS: JULIEN DESCHAMPS, MATHILDE CARVALHO
MUSIC CREATION DIRECTOR: Christophe Caurret
STRATEGIC PLANNING: ANTOINE PIVARD
TRAFFIC: FLORENCE BONNEAU
TV PRODUCER: DAVID BRAKHA
PRODUCTION HOUSE: CAVIAR
SOUND PRODUCTION: GUM PRODUCTION
DIRECTOR: JAKE SZYMANSKI