Mirum India wins digital and implementation business for Joyalukkas Jewellery

Mirum India has won the business for Marketing Automation services for Joyalukkas Jewellery.

Joyallukas is one of the most trusted Jewellery chains across the globe with over 160 retail outlets in 14 countries.

As a consumer centric brand, Joyalukkas believes in engaging with its large consumer base using contextual and personalized communication across all digital channels, such as email, SMS, social channels, mobile etc.

Mirum has come on board as a strategic digital and implementation partner for the entire Salesforce Marketing Cloud stack. Mirum will be responsible for the set up of Email Studio, Mobile Studio, Social Studio and Advertising Studio for the jewellery brand. Mirum will also facilitate integration of Marketing Cloud with other external systems, such as Joyallukas’s e-commerce portal; point-of-sale solution; and its loyalty program.

Mihir Karkare, EVP – Mirum India (pictured) said, “We are thrilled to work with one of the biggest jewellery brands in India. Marketing Automation is the future of digital marketing and every consumer centric brand will need to have a marketing automation platform in the near future. As a Salesforce Gold Consulting partner, with 8+ years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering best-in-class solution for Joyalukkas”.