DBS is the first to launch a fully virtual wealth management account opening in Hong Kong.
Being the leader in the banking category, DBS constantly innovates digital offerings, striving to make banking “invisible” so that their customers can live more and bank less. The enhanced iWealth App let users to set up a new multi-currency savings and wealth management account completely digitally. With iWealth, customers can access up to 7 international markets, trade 14 foreign currencies 24/7 real-time, and make same day funds transfer across 42 destinations with no fees. That means users can invest anytime, anywhere with greater confidence and ease.
Developed by Dentsu Hong Kong, the core campaign idea was to balance innovation and intelligence imagining a future of banking with technology that exists today. The idea came to life by partnering with longstanding ambassador, Louis Koo and his partner, Jessica Hsuan, who plays an AI character who challenges Louis’ banking wisdom. Adding to the excitement is the fact that this is the first time they have appeared together in a campaign!
“It’s incredibly exciting for us to be given the creative freedom to be as innovative as DBS. Together, we look forward to the future of disrupting traditional banking even further to solidify DBS’ place as a true market leader,” said Popo Hu, Managing Director of Dentsu Hong Kong.
OMD handled the media planning and buying of the integrated launch campaign to promote the new service. A mass reaching multimedia strategy has been employed to go live across outdoor, digital display, mobile and social media. As a part of the outdoor execution, DBS is set to take over a bus shelter in Causeway Bay, being the first in market to employ holographic effects in this environment.
Gary Wong, CEO of OMD said,“As longstanding partner with DBS, we are excited to work with them as they evolve and grow their brand through new and innovative ways of thinking. This campaign demonstrates DBS commitment and willingness to try new things and leads the way in the banking category”.
Dentsu Hong Kong:
Client Servicing: Popo Hu, Daniel Chan, Kelvin Chan, Fung Cheng
Creative: Rick Kwan, Sky Lo, Hoon Leung, Sui Tsui
Planning: Adrian Tan
Studio and Production: Mimi Lo, Peter Shum, Alex Chung
Media planning: Jacky Ho, Jesslyn Tam, Joanna Chow, Hill Wong
Buying: Khristine Tang. Charlotte Ho, Jasmine Lee
Off-Lo-Hi Director: Anthony Fu
Producer: Ricko Chow
OneCoolCut Offline Editor: HenryYim
Post-production Producer: Elisa Leung