McDonald’s Singapore Launches Interactive OOH Wefie GIF Photo Booth Targeting all foodies who find happiness in sharing food
McDonald’s Singapore rolls out an interactive Out-of-Home campaign on Clear Channel Singapore’s digital screen, Play!, in its latest McDelivery National Sharing Day launch, featuring Happy Sharing Box at 50%.
Targeted at all Singaporean foodies who find happiness in sharing food, the promotion encourages the idea of sharing the Happy Sharing Box as a form of fellowship with family, friends and loved ones. As a teaser and an ‘early bird promotion’, the interactive campaign invited the public to take a wefie GIF in the spirit of sharing and togetherness where they were rewarded with an exclusive 50% off Happy Sharing Box on McDelivery, ahead of the nationwide launch on 11 November 2019.
The interactive GIF Photobooth located outside Dhoby Ghaut MRT station between Plaza Singapura and Macdonald House ran from 7 – 10 November 2019.
“Interactive content has been proven to boost conversion rates and with it brings the power of word-of-mouth. The concept of a GIF photobooth allows the general public to express their creativity via creating their own GIFs, a lossless format that is available on every social platform today. The McDonald’s Happy Sharing Box campaign showcases our capabilities that take advantage of our high-definition dynamic digital screens for its large ‘canvas’ and versatility for the GIF execution,” said Amanda Woo, Chief Development Officer, Clear Channel Singapore.
“During this singles day season, we’re giving customers more reason to come together, share their favourite food with family and friends anytime, anywhere when they order with McDelivery. We have a partnership with Clear Channel to offer fun wefie moments via the ‘Happy Sharing Wefie’ campaign at select outdoor interactive play panels and where the consumer will receive exclusive McDelivery National Sharing Day deals as well,” said Agatha Yap, Senior Director Marketing & Digital Innovations, McDonald’s Singapore.