Prodigious Singapore names Shayne Pooley as Chief Creative Officer

Prodigious Singapore has appointed Shayne Pooley as its new Chief Creative Officer.

Pooley (pictured) is an integrated communications professional with more than 30 years of experience working at leading agencies across Australia, Singapore, London and Hong Kong. Prior to joining Prodigious, Pooley spent more than two-thirds of his career at Ogilvy and Hogarth where he held multiple leadership positions.

In his new role, Pooley will focus on elevating the creative offering of Prodigious, specifically integrated campaigns, content, digital, social, production and post production. He will report directly to Lou Dela Pena, Chief Executive Officer of Publicis Communications.

“We’re thrilled to welcome Shayne into the Prodigious family. This appointment signifies Prodigious’ ambition to deepen the focus on its creative product. As a specialist creative production agency, Prodigious aims to strengthen its craft, ensuring the excellence and impact of its integrated campaigns. Shayne’s deep experience in ideation and understanding of various media platforms, plus his dedication to fostering creative talent, will play an instrumental role in bolstering Prodigious’ offerings in Singapore,” said Dela Pena.

Pooley has provided integrated creative solutions across branding, CRM, digital and content for clients such as Prudential, Qantas, Adidas, Caterpillar, American Express, and Singtel, garnering over 300 international awards for his work.

“I like to build things, so joining Prodigious – which is already strong in its production capabilities – allows me to sink my teeth into helping to grow and nurture the creative side of the Prodigious offering. We are looking to create greater value for our clients’ businesses through developing great ideas, executed well, and maximising the impact of all aspects of our work.” said Pooley.

“Shayne is a perfect fit for Prodigious” said Burgess, Regional CEO for Prodigious APC/MEA. “He brings with him a deep knowledge of Singaporean and regional businesses in all categories, and has decades of experience in developing effective and enduring campaigns, from start to finish. Adding Shayne to the Prodigious team is pivotal in making the Prodigious service offering even more compelling.”