HP helps families get real this Xmas in new spot via Goodby, Silverstein & Partners, San Francisco

The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from Goodby, Silverstein & Partners, San Francisco.

 

Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol ‘The 12 Days of Christmas’, showing a young girl watching a surreal screen-obsessed world of “teens-a-texting” and “lads-a-liking.” But with a little help from a printer, the world is transformed into 12 days of real time, with “sisters spinning” (paper dreidels), “fellas flying” (paper airplanes) and something called “oreejami”.

Australian and US creative audio company Squeak E. Clean Studios handled the music production and sound mix.

Client: HP

Agency: Goodby Silverstein & Partners
Creative Co-chairman and Co-founder: Rich Silverstein
Creative Director: Will Elliot
Associate Creative Directors: Daniel Righi and Kurt Mills
Copywriter: Sydney Lindsey
Art Director: Jelena Kolomejac
Broadcast Producer: Rachel Saxon
Head of Brand Strategy: Bonnie Wan
Sr. Brand Strategist: Marisa Perazelli
Brand Strategist: Briana Patrick

Director: Partizan Michel Gondry
Producer: Raffi Adlan
Managing Director/Exec Producer: Lisa Tauscher
Head of Production: Kelly Martin
DP: Shawn Kim
Production Designer: Maxwell Orgell

Production Services Company: Division Productions

Editorial: Exile Kirk Baxter
Editor: Rex Lowry

COLOUR/GRAPHICS/VFX/FINISHING
Creative Director/VFX Supervisor: The Mill LA Glynn Tebbutt
Creative Director/VFX Supervisor: Jason Mortimer

Music Production & Sound Mix: Squeak E. Clean Studios
Executive Creative Director: Sam Spiegel
Arrangers & Composers: Lydia Davies and Lucas Cantor

Executive Creative Producer (Sydney): Karla Henwood
Executive Producer (L.A.): Christina Carlo
Sound Designer & Mixer: Drew Fischer
Choir Director: Lena Gabriel
Licensing Manager: Chelsea Ramsden
Producer: Blade Thornton
Production coordinator: Colby Smalzel