Global Production Company Sweetshop has appointed Penny Woo as Executive Producer to work across the company’s operations in China, Asia and MENA.
Based in Kuala Lumpur, Woo (pictured) is a bilingual and meticulous professional with over 19 years working experience in the advertising industry. She has worked as a Freelance Producer for advertising agencies including, BBH Shanghai, TBWA Shanghai and Havas Worldwide Kuala Lumpur and with brands such as Audi, Harbin, Google and Ikea.
Woo has also worked with a wide range of production companies as a Freelance Producer, including Sweetshop, Godmother Productions and Passion Pictures in Shanghai and Axis Films in Kuala Lumpur.
Laura Geagea, Managing Director for Sweetshop China, Asia + MENA, said, “I was immediately struck by Penny’s self-motivation and passion. She’s dedicated and hard working, with nearly 20 years experience on both advertising agency and production company sides – we are very lucky to have her and to grow our teams in Shanghai and Bangkok. She’ll offer our agency and brand partners an extremely high level of production solutions suited to their individual needs.”
Woo added, “I’ve freelanced for Sweetshop for the past year. It’s a company I’ve long admired and it’s point of difference is unmatched in this region. It’s a truly global network with heart that offers an inspiring and strong roster of Directors.”