Austin Powers joins Jack Morton as APAC Lead for innovation practice, Genuine X, and Strategy Director for Singapore
Jack Morton has appointed Austin Powers as Genuine X APAC Lead and Strategy Director for the agency’s Singapore office.
In this newly created role, Powers (pictured) will spearhead the agency’s innovation practice, Genuine X, in APAC and oversee strategy for the Singapore office. As Genuine X APAC Lead, he will help clients across the region create extraordinary experiences by harnessing the opportunities presented at the intersection of emerging technology, content and data. He will be based in Singapore, reporting to Charles Robinson, SVP, Managing Director at Jack Morton Singapore and Damian Ferrar, Global Head of Genuine X.
Powers brings over a decade of experience in Asia, working across fine art, film and marketing, using his insight into culture and society as a platform to create meaningful connections between brands and audiences. Prior to joining Jack Morton, he was director of immersive & interactive, APAC, at Freeman in Shanghai. Over the years he has worked with a wide variety of brands including Disney, Warner Bros, Ubisoft, Omega, Porsche, BMW and Microsoft.
Outside of work, he is a passionate conservationist, certified dive master and underwater photographer. He is also the co-founder of Loud Ocean, a non-profit organization working across media, travel and education to support ocean conservation and inspire positive change.
“Austin’s diverse experience and unique strategic talent is a fantastic addition to the Genuine X team, which is focused on fueling creativity and innovation to push the boundaries of brand experience. I’m thrilled that Austin is joining the team at an exciting time of expansion for Genuine X, particularly within the fast-growing APAC market, of which Austin has an extensive understanding and wealth of experience,” said Ferrar.
“Our industry, audience expectations, and brand needs, are constantly evolving,” said Robinson. “Austin’s unique experience will help our clients find innovative strategies to engage their audience and create meaningful connections.”