Ogilvy made a strong showing at the 2019 Greater China Effie Awards, taking home a grand total of 22 metals, consisting of 1 Gold, 6 Silvers and 15 Bronzes.
Recognized globally as one of the most highly coveted honors in the industry, the Greater China Effie Awards celebrate outstanding creative work based on marketing effectiveness.
Ogilvy Taipei nabbed one Gold in the Brand Experience category for its “Ikea NT$100 Store” campaign – Swedish furniture behemoth Ikea’s answer to the dollar store. Designed to appeal to upscale discount shoppers, the pop-up store offers a selection of hundreds of items priced NT$100 (about US$ 3) at a busy night market in the heart of Taipei, effectively changing the perception of the brand amongst price-sensitive consumers.
Ogilvy’s Shanghai office came away with 4 Silvers and 4 Bronzes for work with Buick, KFC, Shiseido and Chando. The automaker’s “Buick Excelle ‘Honest’ Test Drive” campaign stood out on the night, bagging 2 Silvers in the Products and Services-Automotive and Sponsorship and Event Marketing categories. Ogilvy Beijing scored 4 Bronzes for work with IBM and Intel, while the Shenzhen office came away with 2 Bronzes for the “Guardians of Nature” campaign for Huawei.
“We are grateful to be recognized by such a distinguished competition as the Effie Awards.” says Chris Reitermann, Chief Executive of Ogilvy Asia and Greater China. “This year’s wins are testimony to the continued dedication of our teams to deliver modern marketing solutions that drive effective results for our clients and make brands matter.”