Shanghai-based Jean-Baptiste Le Divelec feeds ten years of Nike ads into AI to see if it could write something original and inspiring
As AI continues to make headlines by automating anything from warehouses to calls centers, creative professionals can find solace in the claim that the technology will never be smart enough to be a truly original thinker.
Jean-Baptiste Le Divelec, a copywriter based in Shanghai, has always been fascinated by neural networks and deep learning, so with some friends he fed a neural network a decade’s worth of Nike commercials to see if it could write something original and inspiring.
The result – named “AI and Kennedy” – is a schizophrenic journey of motivation bordering on the unintelligible. But between these absurd funny lines, he observed, with a chill, a touch of genius.