Ensemble Worldwide and PETRONAS release first chapter of a three–part web film titled Land of Light Bulbs based on humanity and energy
Ensemble Worldwide and PETRONAS have unveiled the first chapter of a web film trilogy titled ‘Land of Light Bulbs’, as part of PETRONAS’ long-term branding campaign in India.
The first chapter was launched at the PETRONAS annual reception in India which serves as a platform to appreciate and network with partners and stakeholders in further strengthening the company’s relationship with its counterparts in India. This year’s reception theme celebrates India’s spirit of ingenuity with a story that explores friendship, energy and collaboration in resolving challenges.
Chan Woei Hern, Executive Creative Director of Ensemble Worldwide commented, “This project is a culmination of the partnerships and collaborative efforts of various stakeholders for PETRONAS and its partners in India. We were inspired by this friendship and wanted to bring it to life in Land of Light Bulbs. It was also an opportunity to create a branded content campaign to strengthen PETRONAS’ presence in India.”
The collaborative effort is produced by Director’s Think Tank and supported by Fingerprint Films, with Executive Producer Madhukar Kotian. All 3 episodes were co-directed by India’s Rajesh Mapuskar, winner of the National Film Award for Best Director for his film Ventilator, and Malaysia’s Rajay Singh, one of South-East Asia’s most awarded director from Director’s Think Tank.
Woei Hern adds, “We got a chance to bring this web film to life through a cross-country partnership of our own, similar to PETRONAS’ partnership with India. It was fun, hectic and action-packed. We had an epic tour of duty spanning 17 days from the shoot to the release of our first chapter.
There was definitely as much ingenuity and friendship behind the scenes as there was on-screen to pull this project off. The chemistry between agency, production team, cast and across Malaysia and India, you can feel it in every chapter of this film. We hope everyone in India and Malaysia will enjoy it as much as we did in bringing it to life.”
“We started with all guns blazing. Because the task of making this felt like the plot to The Magnificent 7. Our search for the best gunslingers in town took us to Madhu and Rajesh and before we knew it, it became the story of the magnificent 148 strong cast and crew. We could not have done this without a single one of them saddling up and taking on this wild ride with us.” said Singh.
Mapuskar added, “Like PETRONAS’ partnership with India, Land of Light Bulbs was truly a collaboration of like-minded people with positive energy to create something that was unique. I feel it’s quite evident in all three episodes. Me and Rajay connected from the word go to create a soul-satisfying journey.”
The main actors in the web film include Rahul Pethe (Aman), Shruthy Menon (Asha), Umang Vyas (Shiv),Rupesh Tilu (Javed) as well as Sunny Pawar (Chandar), star of Lion and winner of 19th New York Indian Film Festival Best Child Award and Rahul Kumar, who starred as Milimeter in 3 Idiots.
The first chapter of ‘Land of Light Bulbs’ titled Flicker is available for viewing on PETRONAS’ YouTube channel. Viewers can expect the second chapter by 10th December, and the third chapter by 23rd December.