Taproot Dentsu Gurgaon has released a lovely piece of work for Harper Collins India. The short film as an ode to the art of storytelling.
Written and directed by Taproot Dentsu Gurgaon’s ECD Titus Upputuru, ‘Parcel’ is a riveting short film celebrating the wonderful power of storytelling. This 8-minute piece of branded entertainment tells an engrossing tale with an unexpected conclusion.
Titus Upputuru said: “Storytelling is an ancient art form. It is also so terribly current with platforms like Netflix and Amazon streaming some amazing content. I have always been in love with this medium since my literature days. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime section.”
Ananth Padmanabhan, CEO HarperCollins India said: “Who doesn’t love a good story that keeps you on the edge of your seat! At HarperCollins, we are constantly thinking of new ways and new platforms to reach audiences through storytelling, and Parcel, our direct to screen offering will be a first of many more. As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium, and our crime fiction promotion aims to showcase the extraordinary range of stories, of which we have many to offer. I hope audiences will love this film.”
The launch of Parcel also marks the beginning of a celebration of crime writing from India and around the world.
HarperCollins India is the only Indian Publisher to have an exclusive imprint for crime and thrillers, Harper Black.
With Parcel, HarperCollins India aims to reinforce the power of a good story, and establish new ways of storytelling to an audience that is now consuming all its forms – words, audio and moving images.
Parcel is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan & Vyom Yadav in the lead. The film launched on the HarperCollins India Platform this week.
Credits for Client
CEO: Ananth Padmanabhan
Head Marketing: Akriti Tyagi
Senior Manager – Digital Marketing: Subhashree Das
Chief Creative Officer: Santosh Padhi
Copywriter: Titus Upputuru
General Manager: Harjot Narang
Director: Titus Upputuru
DoP: Lakshman Anand
Editor: Rahul Awasthi
Colourist: Navin Shetty (Nube Studio)
Composer: Rupert Fernandes
Post production: Shefali Srivastava