Grey Singapore launches ‘Audio for Life’ campaign celebrating Bose’s commitment to audio innovation beyond music
Grey Singapore has released new work that show the range of Bose products in use across a variety of daily activities, The new campaign aims to showcases the enhancement of life through the usage of Bose audio products.
From noise cancelling headphones to the unique Bose Frames Grey worked in partnership with up-and-coming composer Sandman to create “Flue Trippin”, a bass-heavy tune that drives the film.
To debut Bose’s vision of ‘Audio For Life’, Grey Singapore also led the creative work for digital and social media components of the campaign. The TVC has been rolled out across India alongside a targeted, influencer-led social media campaign that amplified Bose’s Audio For Life message across a range of interest groups.
“For us, the brand is the hero of this campaign. By showing how Bose products can touch lives differently throughout the many moments of a day to help people feel more, be more and do more, we demonstrate – beyond music – what makes Bose products truly special,” said Chris Gumm, Head of Marketing (APAC), Bose.
“A truly collaborative process with our partners at Bose allowed us to create a campaign that stands up to Grey’s creed of being Famously Effective. It has been a great start to our partnership with Bose, and we’re excited to see how this brand campaign can spark the beginning of something really huge for the brand,” said Tim Cheng, Chief Creative Officer, Grey Group AMEA.