Cheil Singapore and F&N fizz up on Clear Channel’s OOH to launch the Ice Mountain unsweetened sparkling water series
With the growing demand for healthier food and beverage alternatives, F&N launches a creative campaign Out-of-Home, promoting its latest range of unsweetened, zero-calorie fruit flavoured sparkling water.
Carbonated soft drink consumers can now opt for a guilt-free and refreshing beverage as a replacement that comes in the following flavours – Classic, Lemon, Peach and Grapefuit, all packed in convenient bottles and recyclable cans. The campaign that features a 3D creative execution at Clear Channel’s bus stop shelters showcases the fizz up-close of the latest sparkling water in a ‘Water Tank’, with the bubbling effect meant to stimulate thirst and drive purchase.
Displayed at high-traffic locations to attract maximum attention, the Ice Mountain sparkling water tank campaign will be located at three sites namely Robinson Road, Victoria Street and Bedok Reservoir Road from now till 25 December 2019.
“We are proud to present F&N’s first creative buy with Clear Channel. Given the clutter in the outdoor medium, presenting a visual standout creative for Ice Mountain’s new sparkling flavours the with 3D bubbling effect, makes this campaign unmissable. With strategic placements, this enables the delivery of top-of-mind recall near point-of-purchase for F&N in-and-around supermarkets and convenience stores,” said Amanda Woo, Chief Development Officer, Clear Channel Singapore.
Media Agency: Carat APAC, Singapore