Toaster Singapore and Google India help find what it takes to reach your dreams and be unstoppable
Female athletes in India are scaling new heights, but this underrepresented community doesn’t always get the limelight they deserve and Google wanted to do something to change this.
Toaster Singapore created an anthem film for Google India that celebrated and saluted the journeys of unrelenting sporting stars like Hima Das, Naina Jaiswal, Pooja Bishnoi and others who inspire a new generation of athletes and non-athletes, to dream big and be unstoppable.
The anthem piece consists of a song over footage of real girls along with the product’s user interface and shows how Google can help find what it takes to reach your dreams and be unstoppable.
To make the anthem even more motivational, we recreated a famous rap song “Apna Time Aayega” (Gully Boy) with female artist and YouTube Creator, Aditi Nair.
Credits –
Design Director: Marco Rotoli
Executive Creative Director: Vinod Savio
Creative Director: Karn Singh
Creative: Farhan Haniff
Assoc Creative Director: Alvaro Bruch
Creative Group Head: Manisha Sharma
Executive Producer: Bhawika Chhabra
Creative: Vincent Tanara
Motion Graphics Designer: Mujib Jami