Publicis Groupe has appointed Sanjay Chaudhari as CEO, Publicis Groupe, Sri Lanka. Arosha Perera has stepped down as CEO, Leo Burnett, Sri Lanka.
Chaudhari (pictured) will take on the reins of all Publicis Groupe agencies including Leo Burnett, in Sri Lanka, with immediate effect.
Chaudhari joins the Publicis Groupe with over 28 years of rich experience leading businesses on a global and regional scale. He’s led and built some of the world’s most valuable brands including Unilever Ponds and Dove, Coca-Cola, American Express, Philips, Gillette, Duracell, and Motorola among others. Being a Singaporean and having worked across seas in Japan, China, Hong Kong, Singapore, Thailand, Taiwan, Morocco, Lebanon and India, his depth of international experience and understanding of business culture is unparalleled. In his previous stint, Sanjay was Senior VP, Regional Client Services Director, Gillette and Duracell, for Grey Group, Singapore, Shanghai and Hong Kong. Prior to this, he was General Manager for Global Brands including Coca-Cola, American Express, Unilever Dove, Philips and Motorola, for Ogilvy, based in Tokyo.
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “The Publicis Groupe is deeply committed to the Sri Lanka market and we will continue to bring the best-in-class solutions for our clients. I am thrilled to welcome Sanjay to the Publicis Groupe family. His depth of international experience of leading world-renowned brands and his understanding of business cultures is unparalleled. I am confident that Sanjay will build on Publicis Groupe’s momentum in the region and will take the Groupe to even greater heights. I would like to thank Arosha for being a great business partner and wish him the best for his future.”
Chaudhari said, “The Publicis Groupe has gained significant momentum in the last two years owing to the “Power of One” business model which has worked wonderfully for the network. I’m excited to join the Publicis family and build the “Power of One” agenda in Sri Lanka and deliver more integrated creative solutions for our clients. I look forward to working with Saurabh and the entire Publicis Groupe team.”
Perera said, “It’s been a great journey for me at Leo Burnett, Sri Lanka. I have thoroughly enjoyed working with the clients and our extremely talented people. This is what I’m going to miss most. I’m moving on to explore things that I have always wanted to, but just never had the time to do. I wish Saurabh, Sanjay and the entire Publicis Groupe the very best.”