Eight Hong Kong launches Odin Hills luxury alpine village an exclusive residential mountain community in world-class Niseko
Eight Partnership has unveiled the new brand it has created for Odin Hills, an exclusive and private luxury residential village.
Inspired by the scenic charm of traditional European ski resorts such as Verbier, Gstaad and Courchevel, Odin Hills is located in Hanazono, Niseko, Asia’s dynamic winter playground on the northern Japanese island of Hokkaido.
Eight’s scope was comprehensive and included a broad range of assignments for this groundbreaking new project. Eight created the brand and visual identity, as well as associated CG imaging, website, brochures, publications and launch events. Eight’s space design team created the iconic architecture for the model residences, a central feature of the property project itself.
Eight also conceptualized a vibrant print advertising campaign which launched in the December issue of Niseko’s Powderlife destination magazine, drawing from the iconic romance and glamour of vintage travel posters. The campaign imagery is created by renowned illustrator Mads Berg from Denmark.
The design-led Odin property brand offers investors a unique opportunity to join an exclusive mountain lifestyle community. The team behind some of Niseko’s most iconic properties has envisioned a 16-hectare Japanese-European style mountain village defined by privacy, mindful luxury and active, responsible living with sweeping views of Mount Yotei, the renowned volcanic summit in the area. Wellness and sustainability are key features of the project, as is an exclusive Odin Hills Owners Club designed with the needs of high net worth investors and their families in mind. Hanazono is one of the most dynamic, up-and-coming areas of Niseko – with the new Park Hyatt open for business and the Shinkansen bullet train connecting Niseko to the rest of Japan by 2030. Odin Hills itself is a mere five minutes from the train station and only 1 minute away from the Hanazono ski resort.
“We are very excited about launching this new Odin project,” says Eight Partner Bjorn Fjelddahl. “We have been involved with Odin since the very inception and have been able to gently nurture the brand over a number of years, through a number of different growth-stages. The brand is now maturing in tone, and becoming robust in scale. We wanted the brand to reflect this shift and have introduced a number of new initiatives to support this evolution.”
“For example, one of these projects was a brand collaboration with Monck skis in Poland, which produced a unique series of limited-edition custom powder skis used as part of the launch campaign,” continues Fjelddahl.