Chinese celebrity Wu Jing teaches a test driver to do his own stunts in a spot via Goodstein for Volkswagen Touareg
Wu Jing is a national treasure. His movie ‘Wolf Warrior 2’ is the highest-grossing film at the Chinese box office of all time.
He is a writer, director, producer and a renowned martial artist and action star, famous for doing his own stunts.
In this new online-film via Goodstein for the Volkswagen Touareg, Wu Jing teaches an unassuming everyday test driver to do his own stunts, too. ‘The campaign shows a more humorous side of Wu Jing, one that fits to Volkswagen’s trademark twinkle in the eye’, said Goodstein Creative Director, Georg Warga.
The film is an activation for a campaign that allows people to star alongside Wu Jing, through video apps and national test drive events. ‘This is one of the first commercials to showcase Volkswagen’s new global vibrant power brand design in China,’ said Baggio Song, Chief Strategy Officer at Inspire Communications Group.
CD/Concept/Writer: Georg Warga, Goodstein
Creative Producer: Maureen Sherrard, Goodstein
Chief Strategy Officer: Baggio Song, Inspire Communications Group
Account Service: Raymond Man/Leslie Lv, Inspire Communications Group
Production Company: Gwantsi, Shanghai
Director: Limin Wang
Post Production: MPC, Shanghai
Music: Tracks & Fields, Berlin