Leo Burnett Bangkok and Thai Health Promotion Foundation encourage people to consume nontoxic vegetables
Leo Burnett Bangkok and Thai Health Promotion Foundation found the right way to consume vegetables safely and correctly.
A safe way to consume organic vegetables is to eat in its farming season. When it’s off-season, farmers use chemical fertilizers in order to accelerate the natural growing process. Some fertilizers contain toxic chemicals, which leads to contamination of vegetables that are regularly consumed.
To make Thai people aware of this fact and eat non-hazardous vegetables, this film encourages consumers not to offer off-season vegetable dishes to people you really care for, even though they desperately ask for it. The aim of this campaign is to stop consumers from buying off-season vegetables, so that farmers will discontinue cultivating them for good.
Chief Creative Officer: Sompat Trisadikun
Creative Director: Nuwadee Ketruangroch
Creative Group Head: Nares Limapornvanich
Art Directors: Smach Chotitat, Sompat Trisadikun
Copywriter: Sirikorn Rungrueangdechaphat
Account Management Director: Tida Vibulvanich
Account Manager: Veerin Lertsirimongkonkul
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films Co., Ltd.
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
GM: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Namon Suttikittibuth
PM: Jittraporn Pipatpanya
Cinematographer / D.O.P: Teerawat Thitikornwanich
2nd AC: Sophon Rachpuanyoon
Focus puller: Sarun Sirithum
Gaffer: Manop Piengklan
Lighting & Grip: Siam light
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
Colorist: Rattana Leedamrongprasert
Art: Weerayuth Kamnerdrattana
Wardrobe: Kittisak Prasarndee
Casting: Grace Wiyasu
Make up: Montakan Intarat
Hair Stylist: Sawas Charoenying
Post Producer: Namon Suttikittibuth
Sound Production Company: Mellow tunes
Media Agency: Optimum Media Direction (Thailand) Co., Ltd.