The Social Street has appointed Rohan Shah as the new Senior Vice President to head the North region.
Based out of Delhi, Shah (pictured) will work closely with CEO & Founding Partner Mandeep Malhotra. In his new role, he will oversee complete North operations for The Social Street and will be responsible for driving growth, strategic planning, leading new business efforts and partnerships.
With a career spanning over 17 years, Shah is an award-winning out-of-home media specialist with a rich & wide-ranging experience across categories. He comes with an acumen for executing integrated marketing campaigns through a media-agnostic approach and inculcating design communication in-sync with media for concentrated impact.
He joins The Social Street from Kinetic India where he was Associate Vice President and Business Head – West. He has managed clients across diverse sectors including Telecom – Idea Cellular, Virgin Mobile, Vodafone; Entertainment & Sports – Netflix, IPL; BFSI – Kotak Bank, ICICI Group, Bajaj Allianz, UTI MF, NPCI; Automobiles – FIAT, JEEP, Mercedes; FMCG – Mondelez, Colgate; Digital – LinkedIn; F&B – Burger King; and Lifestyle – Rolex, and LIVA. Prior to which, he held senior roles at Bates India, RMG David and Selvel Vantage Group.
Malhotra said, “Rohan has a keen eye and unique ability of understanding client needs, market scenario and consumer trends. His vast experience, leadership skills and fearless drive are distinctively suited to lead our offering in the North.”
Shah added, “After having spent close to 17 years in OOH business in the west region, I’ve felt a strong urge for a new challenge to explore north market, unearth new trends and insights. When I was offered the opportunity to partner with The Social Street and lead North region, it was an obvious decision. TSS is a new-age digitally driven organisation with an enviable set of clients and some incredible talent. I’m sure it will enrich my experience in other mediums like experiential, retail and digital. My mandate would be to mould that into a relevant, winning offering that would add value to clients.”