FoxyMoron picks ups Digital Duties for Huawei India’s Consumer Business Group (Huawei Brand)

Huawei has awarded its India (CBG, Huawei Brand) duties to FoxyMoron. The account will be serviced by their Gurugram team.

As part of the role, FoxyMoron will build the brand’s social media presence across platforms through strategic planning and innovation. The agency will be responsible for developing in-depth strategy, engaging content and execution along with design for the brand.

Pratik Gupta, Co-founder, FoxyMoron (pictured) said, “The win cements our Gurgaon team’s continued growth trajectory. This is a sizeable win for us given the different services and verticals we will be working with them on. For us, this win marks the coming of age of the efforts of Prachi and her team. We’re excited with the announcements we want to make and this is just the beginning!”

Prachi Bali, Business Head – North, FoxyMoron added, “We’re thrilled at the opportunity to partner with a brand like Huawei, which occupies a unique space in the market and in the eyes of the consumer. It is one of the leading innovators in the category & also one of the most premium and reliable brands for the consumer. Furthermore, since we’ve worked with a range of telecom devices in the past and know the category well, it pushes us to leverage that knowledge and devise better solutions for the brand.